About Us

Psy Spark is a lead generation agency that specializes in using psychological marketing to drive results.

Our Story

Psy Spark started with a simple observation: too many small businesses are great at what they do, but can’t find enough clients to keep their calendars full.

As marketers with a background in psychology, we understood why — most agencies focus on flashy tactics, not human behavior. We saw accountants struggling to fill their books, lawyers relying on referrals, and psychologists too busy serving clients to chase new ones.

We knew there was a better way — one that used behavioral science to connect with people, AI to save time, and a pay-for-results model that puts trust back into marketing.

How We Think About

Lead Generation

We believe the best marketing doesn’t just get clicks — it gets conversations with the right people. That’s why our approach is different:

Behavior First – Every campaign starts with understanding why people buy and what makes them act.
AI with a Human Touch – Automation handles the busywork, but we never lose sight of the relationship.
System Over Guesswork – A proven, repeatable process so you get consistent results month after month.

Jagroop Chhina

Jagroop Chhina - is the founder of Psy Spark Inc. As a marketing psychologist, he takes a behavioral science approach to branding, marketing, lead generation, and business challenges.

After working with major brands on their marketing, Jagroop wanted to take those learnings to small local businesses. He solves the biggest challenge that service-based businesses face: getting more clients without spending hours on marketing.

What We Believe:
The Spark Manifesto

Our business is change
The relationship is of the highest importance
Generously serve the people we care about
Empower, Energize, & Elevate
Move with Purpose
There are no rules
Bend reality to your will
Lead and set trends in the ambiguous
Do it beautifully

Why Service-Based Businesses Choose Psy Spark

Psychology-Driven Marketing – We craft campaigns that connect emotionally and inspire action.
AI Calling & Qualification – Only speak with serious prospects who match your ideal client profile.
Done-for-You Campaigns – We handle every step, from ads to booked calls.
Proven Lead Generation Process – Tested across multiple professional service industries.
Pay-for-Results Model – You only pay for booked appointments, not empty promises.

Our Process - How We Turn Strangers Into Booked Clients

1) Run Ads

We launch targeted ad campaigns designed to reach your ideal clients where they spend their time online. Our psychology-driven creative grabs attention and inspires action.

2) Collect Info

When someone clicks, they’re taken to a simple, high-converting form where we capture their key details — name, email, phone number — so we can start the conversation.

3) AI Calls & Qualifies

Our AI technology follows up instantly, calling leads to confirm interest, answer basic questions, and ensure they meet your criteria before booking them in.

4) Meeting is Booked

& CRM is Updated

Qualified leads are scheduled directly into your calendar, and their details are logged in your CRM so you can track every appointment and never lose a lead.

We Get Businesses More Clients With Psychological Marketing & AI Calling

Done-for-you campaigns, psychology-driven ads, and AI-qualified leads booked straight into your calendar.

Try it out!

Fill out the form & you'll get a call in 30 seconds.

Your Outcomes:

Full calendar of your ideal clients
Pay for booked calls with lead generation
Exclusive city spots—we only work with limited partners per city