top of page

About Us

Psy Spark Strategies is a consulting & marketing agency that specializes in using psychology to drive results.

What we are:

We are a consulting firm that leverages behavioural science to inform solutions for a range of business problems. Research guides our advice on branding, marketing, and consulting services. By building on scientific findings we implore the best practices backed by academics and industry experts. 

Visualize a sle 70bc5fa9-6aac-4c10-8a74-fbadd0e8c273.png
Jagroop Headshot.jpg

Jagroop Chhina

Jagroop Chhina - is the founder of Psy Spark Strategies.  As an I/O Psychologist he takes a behavioural science approach to branding, marketing, employee engagement, leadership, and business challenges.

At 23 he launched his first company and went on to build a multimillion-dollar business in real estate. He’s advised companies like Shopify, Shaw, Lotto 649, Go Solutions, and London Drugs on their brand strategy. While also coaching politicians, entrepreneurs, and professionals on their personal branding and business challenges.
 
Now, his mission is to transform 10 000 leaders into culture creators. Catalyzing great people to shape our society, make an impact, and move with purpose.

Hussein Hassanali

Hussein Hassanali - is an Executive Director with Psy Spark Strategies. He's also a NATO alumni and the Managing Director of Amplified Athletics.  

As a Professional Engineer (P.Eng) in Canada, he's supported the delivery of over +$50M in infrastructure through his various roles as a Project Manager and Consultant. A former boxing champion, who now coaches others to unlock their full potential. Combining his passion for engineering, psychology, and combat sports to empower others to improve their lives. 

From the boardroom to the arena, Hussein's mission is to help you elevate your leadership capacity and build your executive teams - so you can bring your visions to life. 

DSC03295_edited.jpg

The Spark Manifesto

These are the 9 principles that guide our company. 

  1. Our business is change

  2. The relationship is of the highest importance

  3. Generously serve the people we care about

  4. Empower, Energize, & Elevate

  5. Move with Purpose

  6. There are no rules

  7. Bend reality to your will

  8. Lead and set trends in the ambiguous

  9. Do it beautifully

​

bottom of page