Privacy Policy

Effective date: [August 27, 2025]

Psy Spark Inc. ("Psy Spark", "we", "us", or "our") provides marketing, lead generation, and landing‑page design services for professional service providers (including accountants). This Privacy Policy explains how we collect, use, disclose, and protect personal information in Canada, with a focus on compliance with the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

Plain‑language summary: We collect basic contact details from people who ask us (or our clients) to get in touch. When a form is on a client‑branded page we operate, we collect on the client’s behalf and then forward the information exclusively to that client. We do not sell leads. You can unsubscribe or update your information at any time.

1) Who we are & how to contact us

Controller / Organization: Psy Spark Inc.

Privacy Officer: Jagroop C.
Email: info@psyspark.ca
Phone: 403-559-4444

If you have a privacy question, want to access or correct your information, or wish to complain, please contact our Privacy Officer using the details above.

2) Scope

This Policy applies to:

our websites and landing pages that link to it;
our lead‑generation and marketing operations, including email and SMS outreach; and
client‑branded landing pages that Psy Spark designs, hosts, or operates.

This Policy does not cover our clients’ own websites or their independent handling of information once we forward a lead to them. For that, please see the client’s privacy policy.

3) What we collect

3.1 Information you provide directly

Contact details: name, email address, phone number.
Form content: your message and the service you’re inquiring about.
Consent records: your checkbox selection, timestamp, page/form version, and IP address (for audit/consent verification).

We do not ask for sensitive information (e.g., health, financial, or government ID numbers) on our lead forms.

3.2 Information collected automatically (websites/landing pages)

Technical data: IP address, device and browser type, pages visited, referral URLs, and time/date stamps.
Cookies and similar technologies: pixels, tags, analytics cookies, and advertising/retargeting cookies (see Section 10).

3.3 Business contact information

If you provide contact details in a business capacity (e.g., your work email and title), we treat them as personal information under this Policy and handle them responsibly. Certain business contact details may be treated differently under applicable laws, but we apply the same safeguards described here.

4) Why we collect and how we use personal information

We collect and use personal information only for reasonable purposes, including to:

Respond to inquiries and provide quotes at your request (phone, email, or SMS).
Forward your inquiry to the appropriate client (e.g., an accountant) when the form relates to that client and the page indicates the client’s brand.
Send commercial electronic messages (CEMs) (emails/SMS) about your inquiry, appointments, reminders, and—if you opt in—marketing updates (see Section 9).
Operate, maintain, and improve our websites, landing pages, and services (including analytics).
Ensure security and prevent abuse, including fraud and spam prevention.
Comply with law, enforce terms, and maintain records (including records of consent and unsubscribe requests).

We do not sell your personal information. Leads we collect for a client are exclusive to that client.

5) Our dual roles (Psy Spark vs. client‑branded pages)

Psy Spark‑branded pages. We collect and use your information as the primary organization responsible for it under PIPEDA/PIPA.
Client‑branded pages we operate. We collect your information on behalf of the named client and promptly forward it to that client. In these scenarios, the client is the primary organization responsible for your information once it is forwarded to them. Psy Spark acts as a service provider to the client. We may keep a limited copy (e.g., submission logs and consent records) for delivery confirmation, billing, quality assurance, fraud prevention, and to address complaints or legal obligations.

We enter into agreements with clients requiring them to: (i) use the information only for responding to your inquiry and related business purposes; (ii) comply with applicable privacy and anti‑spam laws; and (iii) honor unsubscribe/opt‑out requests we relay to them.

6) When and how we share information

We disclose personal information in these limited circumstances:

To the relevant client (e.g., a specific accountant) when your inquiry relates to that client or a page branded as that client.
To service providers who assist us in operating our business (e.g., hosting, analytics, CRM, email/SMS platforms, form capture tools). We use reputable providers and require them by contract to protect personal information and to use it only to provide services to us.
For legal and safety reasons, including to comply with laws, respond to lawful requests, protect our rights, safety, users, and the public, and detect/stop fraud or security issues.
Business transactions, such as a merger, acquisition, financing, or sale of assets, where permitted by law and subject to appropriate safeguards.

We do not sell personal information and we do not sell the same lead to multiple clients.

7) Where we store and process information (cross‑border transfers)

We are based in Canada but use cloud providers whose systems may be in other countries (for example, the United States, Ireland/EU, and Israel). As a result, your information may be transferred to or stored in jurisdictions with different privacy and data‑access laws. Where we use a service provider outside Canada to collect personal information (for example, a hosted form), we provide notice at or before collection and identify how to contact us about the service provider’s handling of personal information. We remain accountable for personal information handled by our service providers.

Examples of our current platforms (subject to change):

Wix (website/landing‑page hosting)
Synco (platform support)
Google (workplace tools; email; file storage; analytics)
HoneyBook (CRM/lead management for Psy Spark)
Make.com (automation)
Carrd.co (landing‑page hosting)

If you would like more detail about our current service providers, the categories of information they process, or the jurisdictions where they operate, contact our Privacy Officer.

8) Retention & deletion

We keep personal information only as long as needed for the purposes described in this Policy or as required by law. Our standard retention periods are:

Leads collected for a client (client‑branded pages): submission and delivery logs, and associated consent/unsubscribe records—up to 90 days after forwarding to the client, unless needed longer to address delivery issues, disputes, fraud/security, or legal requirements.
Leads collected for Psy Spark: contact details, inquiry history, and consent/unsubscribe records—for the duration of your relationship with us and otherwise for up to 24 months of inactivity, after which we delete or de‑identify the records unless we need to keep them longer for legal or business purposes (e.g., audit, tax, security).
CASL consent/unsubscribe evidence: typically retained for up to 3 years after the last commercial electronic message (or after opt‑out) for compliance record‑keeping.

When records are no longer required, we securely delete them or de‑identify them. If you unsubscribe from our emails/SMS, we keep your email/phone on a suppression list so we don’t contact you again unless you re‑subscribe.

9) Email & SMS marketing (CASL compliance)

We send commercial electronic messages (CEMs) only in accordance with Canada’s Anti‑Spam Law (CASL):

Consent. We rely on your express consent (e.g., a checked box) or, in limited cases, implied consent (e.g., where you made an inquiry within the past 6 months).
Identification. Our CEMs identify Psy Spark and, where sent for a client, the client on whose behalf the message is sent. Messages include our valid mailing address and contact details.
Unsubscribe. Every CEM includes a clear, readily performed unsubscribe mechanism. We honor unsubscribe requests without delay and in any event within 10 business days.
Proof of consent. We maintain records of consent and unsubscribe requests.

Text messaging. If we send SMS, you can opt out at any time by replying STOP (or as instructed in the message). Standard messaging/data rates may apply.

B2B messages. Where a business‑to‑business exemption applies, we may send messages without consent; we still provide identification and an unsubscribe mechanism as a best practice.

10) Cookies, pixels & analytics

We use cookies and similar technologies to operate our sites, measure performance, and support advertising/retargeting. You can manage cookies in your browser settings. You can also:

Use AdChoices/DAAC tools to opt out of interest‑based advertising from participating companies.
Install the Google Analytics Opt‑out browser add‑on to limit Google Analytics data collection.

If you opt out, you may still see ads—they just may be less relevant. We do not knowingly place cookies on sites directed to children.

Categories of cookies we use

Strictly necessary: required for core site and form functions.
Analytics: to understand traffic and improve our services.
Advertising/retargeting: to measure campaigns and reach interested audiences.

If you prefer not to use advertising or analytics cookies, you can change your browser settings to block or delete them. Some features may not work without certain cookies.

11) Safeguards

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information. Measures include:

Access controls (need‑to‑know access; unique logins);
Vendor security (using reputable platforms that support encryption in transit and strong security controls);
Account security (strong passwords and, where available, multi‑factor authentication);
Network and system protections; and
Staff training and confidentiality commitments.

No system is perfectly secure. If we discover a privacy breach that poses a real risk of significant harm, we will follow applicable breach‑notification rules.

12) Your rights

Depending on where you live and the context, you may have the right to:

Access the personal information we hold about you;
Correct inaccurate or incomplete information;
Withdraw consent to future communications or specific uses; and
Complain to a privacy regulator if you are not satisfied with our response.

To exercise your rights, contact our Privacy Officer. We may need to verify your identity before fulfilling your request. We respond within timelines required by law.

13) Children

Our services target adults (e.g., business owners). We do not knowingly collect personal information from children under 18. If you believe a child provided us personal information, contact us and we will delete it.

14) Changes to this Policy

We may update this Policy from time to time. When we make material changes, we will update the Effective date at the top and, where appropriate, provide additional notice (e.g., a banner on our site). Your continued use of our services after an update means you accept the changes.

15) Additional notices about client‑branded pages we operate

When we operate a page branded to a client, we will:

Clearly display the client’s name and branding.
State that Psy Spark operates the page and will forward your information to the client.
Include links to both the client’s privacy policy and this Policy.
Present a checkbox that collects express consent and identifies both Psy Spark and the client as potential senders of follow‑up messages.
Ensure any client email/SMS complies with anti‑spam rules, including identification and unsubscribe.

16) Jurisdiction‑specific notes (Canada & Alberta)

We follow the fair information principles (accountability; identifying purposes; consent; limiting collection, use, disclosure, and retention; accuracy; safeguards; openness; individual access; and challenging compliance).
Alberta’s PIPA requires notice that personal information collected through a service provider outside Canada may be stored/processed outside Canada and how to contact us about our policies/practices. We provide that notice in this Policy and at the point of collection where appropriate.
CASL requires consent, identification of sender(s), and a readily‑performed unsubscribe mechanism. We include all three in our outreach.
We maintain processes to evaluate and, where necessary, report privacy breaches.

17) Third‑party tools we use (illustrative, not exhaustive)

Website/landing‑page hosting and forms: Wix, Carrd.co
Platform support: Synco
Workplace productivity and file storage: Google
CRM/lead management (Psy Spark): HoneyBook
Automation: Make.com
Analytics and advertising: Google Analytics, ad platforms (e.g., Meta, LinkedIn) using pixels/SDKs where applicable

We choose providers thoughtfully and review them periodically. Providers, sub‑processors, and regions may change; contact us for the most current list.

17) Complaints & dispute resolution

If you have a question or concern, please contact our Privacy Officer first. If we cannot resolve it, you may have the right to complain to a privacy regulator, such as the Office of the Privacy Commissioner of Canada (OPC) or the Office of the Information and Privacy Commissioner of Alberta (OIPC). We will provide guidance upon request.

This Privacy Policy is intended to be clear and accessible. It does not create contractual or legal rights beyond those provided by applicable privacy laws.

Effective date: [August 27, 2025]

Welcome to the Psy Spark Inc. ("Psy Spark", "we", "us", or "our") website and landing pages. By accessing or using our sites, services, or submitting information through our forms, you agree to these Terms of Use. If you do not agree, please discontinue use immediately.

1) Acceptance of Terms

By using our website, landing pages, or services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use and our Privacy Policy.

2) Permitted Use

You may use our site for lawful purposes only.
You must not misuse our forms or systems, including by submitting false information, impersonating another person, attempting to gain unauthorized access, or interfering with our security measures.
You may not use automated tools (such as bots, crawlers, or scrapers) without prior written consent.

3) Intellectual Property

All content, text, graphics, logos, designs, trademarks, and other materials on our site are owned by Psy Spark or licensed to us.
You may not reproduce, republish, distribute, or modify any content without our prior written consent, except for personal, non-commercial use.
Unauthorized use of our intellectual property may result in legal action.

4) Third-Party Links

Our site may contain links to third-party websites. These are provided for convenience only. Psy Spark does not control, endorse, or assume responsibility for third-party sites, their content, or their practices. Your use of third-party sites is at your own risk.

5) Client-Branded Landing Pages

Psy Spark may operate landing pages and/or websites branded to specific clients (e.g., accountants, lawyers, psychologists).
When you submit information on a client-branded page, Psy Spark will forward your information to that client.
Psy Spark is not responsible for how the client uses your information once it has been forwarded. Please review the client’s own privacy policy and terms for more details.

6) Disclaimer of Warranties

The content on our site is provided for informational and marketing purposes only.
Nothing on our site should be construed as legal, financial, accounting, or psychological advice. You should always consult a qualified professional before making decisions.
While we make reasonable efforts to ensure accuracy, we do not guarantee that the content is current, complete, or error-free.
We do not warrant that our site will be uninterrupted, secure, or free of defects, viruses, or other harmful components.

7) Limitation of Liability

To the fullest extent permitted by law, Psy Spark (and its directors, officers, employees, and agents) will not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from:

your use of or reliance on the site or its content,
your inability to access or use the site,
errors, omissions, or inaccuracies in content,
actions taken by our clients once a lead has been forwarded to them.

This limitation applies whether claims are based on contract, tort, negligence, strict liability, or otherwise, even if we have been advised of the possibility of damages.

8) Indemnity

You agree to indemnify and hold harmless Psy Spark, its affiliates, and their respective directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, or expenses (including legal fees) arising out of or in connection with:

your misuse of our site or services,
your violation of these Terms,
your violation of any law or third-party rights, or
the information you submit through our forms.

9) Termination of Use

We reserve the right to suspend or terminate your access to our site and services at any time, without notice, for conduct that we believe violates these Terms or is otherwise harmful to Psy Spark, our clients, or third parties.

10) Governing Law & Jurisdiction

These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein. You agree to submit to the exclusive jurisdiction of the courts of Alberta for any disputes.

11) Changes to these Terms

We may update these Terms of Use from time to time. When we do, we will update the Effective date at the top of this page. Continued use of our site after changes means you accept the revised Terms.

12) Monitoring & Enforcement

We reserve the right to monitor activity on our site to ensure compliance with these Terms. We may investigate any misuse, cooperate with law enforcement, and take legal action as necessary.

13) Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

14) Entire Agreement

These Terms of Use, together with our Privacy Policy, constitute the entire agreement between you and Psy Spark regarding use of our site and services, superseding any prior communications or understandings.

15) Force Majeure

Psy Spark will not be liable or responsible for any failure or delay in performance resulting from causes beyond our reasonable control, including natural disasters, acts of government, labor disputes, internet or hosting outages, cyberattacks, or other force majeure events.

16) Cookie Policy

Psy Spark uses cookies and similar technologies on its website and landing pages to operate the site, improve user experience, analyze traffic, and support advertising and retargeting.
By using our site, you consent to the use of cookies unless you disable them in your browser settings.
Users can manage cookies through their browser, use the Google Analytics Opt-out Add-on, or visit AdChoices/DAAC tools to opt out of interest-based advertising.
Some features may not function properly if cookies are disabled.

17) Earnings Disclaimer

Any testimonials, case studies, or examples of results presented on our site, landing pages, or marketing materials are for illustrative purposes only.
Psy Spark makes no guarantees of future performance or specific outcomes. Results will vary depending on individual circumstances, client capacity, industry, and other factors beyond our control.
You acknowledge that Psy Spark is not responsible for your business performance or financial results.

17.2 Lead Magnet Disclaimer

Any guides, PDFs, checklists, or resources we provide ("lead magnets") are for educational and marketing purposes only. They are not professional advice. Psy Spark makes no guarantees of outcomes or future performance. Results may vary. Users should consult appropriate professionals before making business, financial, or legal decisions.

If you have questions about these Terms, please contact us at:
Privacy Officer: Jagroop C.
Email: info@psyspark.ca
Phone: 403-559-4444