Harnessing Tension: The Power of Psychology & Provocative Branding
In the realm of branding & marketing, there exists a delicate balance between catering to existing consumer desires and challenging them...
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- 4 min
7 ChatGPT Prompts to Build Your Personal Brand
Pimping ain't easy but ChatGPt helps. Promoting yourself and building a brand is a challenge for even the most introspective individuals....
- 4 min
What is the ROI of Personal Branding?
What is personal branding? Personal branding is the intentional digitization of your reputation. Everyone has a reputation. It starts...
- 3 min
The power of Authenticity: being yourself to boost your personal branding
Personal branding is a subtle dance of perception and influence. Beyond the polished aesthetics it is an exploration of human connection....
- 2 min
Psychographics vs. Demographics - How to define an audience
This article defines what are the differences between psychographics and demographics in the context of branding.
- 6 min
How to go Viral: 6 Psychology secrets
What makes content go viral? Why do people share things? How does word of mouth work? Jonah Berger, a professor at the Wharton School at...
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